Shopify Launches First Integrated Brand Campaign, “Let’s Make You a Business”

OTTAWA, Ontario–(BUSINESS WIRE)–Shopify Inc. (NYSE:SHOP) (TSX:SHOP), the leading multi-channel commerce
platform, today announced the launch of its first North American
integrated brand campaign, “Let’s Make You a Business.” The new ad
campaign encourages the next wave of independent business owners to turn
their big ideas into thriving businesses, and highlights how Shopify
provides the trusted tools necessary to start, grow, and manage a
business.

“Starting and running a business unlocks incredible freedom for
entrepreneurs, but it can also be a daunting process,” said Jeff Weiser,
Chief Marketing Officer, Shopify. “Shopify exists to help merchants
every step of the way, and our new campaign is meant to inspire future
entrepreneurs to start their own journey. This is a major milestone for
Shopify as we grow our brand and continue working to make commerce
better for everyone.”

Spanning 12 key markets in the U.S. and Canada, Shopify’s “Let’s Make
You a Business” campaign launches today and runs through mid-July. The
campaign comes to life through TV, digital video, out-of-home, radio,
and social advertising. A unique out-of-home execution called “That
Storefront” will tap into available storefronts to inspire entrepreneurs
to think big and envision their business ideas coming to life. The
campaign creative was developed jointly by the Shopify brand team and
agency R/GA, with videos directed by Traktor.

This marks the debut of Shopify’s first brand campaign, with more
creative activations to come throughout 2019.

About Shopify
Shopify is the leading multi-channel commerce
platform. Merchants use Shopify to design, set up, and manage their
stores across multiple sales channels, including mobile, web, social
media, marketplaces, brick-and-mortar locations, and pop-up shops. The
platform also provides merchants with a powerful back-office and a
single view of their business, from payments to shipping. The Shopify
platform was engineered for reliability and scale, making
enterprise-level technology available to businesses of all sizes.
Headquartered in Ottawa, Canada, Shopify currently powers over 800,000
businesses in approximately 175 countries and is trusted by brands such
as Unilever, Kylie Cosmetics, Allbirds, MVMT, and many more.

Contacts

INVESTORS:
Katie Keita
Senior Director, Investor
Relations
613-241-2828
IR@shopify.com

MEDIA:
Julie Nicholson
Director of Communications
416-238-6705
(ext. 302)
press@shopify.com

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