North America TV & Video Services Markets Dataset & Report 2015-2018 & 2019-2023 –

& Video Services Markets in North America – Dataset & Report”

report has been added to’s

This TV and Video Market observatory covers North America (Canada and
the United States).

It contains historic data going back to 2015,
and market forecasts up to 2023.

It covers how viewers access TV programming along with TV
and OTT service revenue
. The leading players’ audience
and viewer data are also documented, segment by segment.

The Excel dataset is completed by a summary that delivers insights on
the findings and the major trends in markets and services.

This report is part of our global Television and Video Market
observatory. This includes dedicated publications on Middle East-Africa,
Europe, Latin America and Asia-Pacific regions, as well as a
consolidated global edition.

Dataset Scope

Consumption indicators

  • Video viewing time: live linear TV, time-shifted TV, online video
  • The top free-to-air channels’ audience share

Access indicators

  • General access indicators: TV households, FTA & pay-TV households
  • Households’ main television access mode: terrestrial, satellite,
    cable, IPTV
  • Digitization levels: analogue/digital split for each access mode
  • Pay-TV penetration: pay-TV/free-to-air only split
  • Customer numbers for the main pay-TV services

Revenue indicators

  • GDP
  • Income from public financing/licensing fees
  • TV ad revenue
  • Pay-TV revenue
  • Revenue from video on demand, managed and OTT services (video
    advertising revenue, DTR, EST, SVoD)

Type of data

  • Background data 2015-2018
  • Estimates as of the end of 2019
  • Forecasts for 2020-2023

Key Topics Covered:

1. Executive Summary

2. Audiovisual consumption

2.1. Steady decline in TV viewing in North America

2.2. Are we seeing a free to air TV revival?

3. TV access technologies

3.1. North America hit hard by cord cutting

3.2. Return of the rooftop antennae and free to air TV in the steaming

4. TV & video revenue

4.1. TV market value continues to shrink in North America

4.2. OTT continues to rise

4.3. OTT growth barely offsetting TV revenue losses

5. Market players

5.1. An increasingly concentrated market in the United States

5.2. Veteran players’ OTT-centric responses

For more information about this report visit

Laura Wood, Senior Press Manager
E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call
For GMT Office Hours Call +353-1-416-8900
Topics: Televisions
and Television Services

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