Viacom Nickelodeon Consumer Products Announces First Licensing Partners for Blue’s Clues & You!

Reboot of the Iconic Preschool Series to Debut on Nickelodeon in
November with Product Hitting Retail in Fall 2020

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NEW YORK–(BUSINESS WIRE)–Viacom Nickelodeon Consumer Products (VNCP) today announced the first
licensees for Nickelodeon’s Blue’s Clues & You!, a reboot of
the groundbreaking curriculum-driven interactive series Blue’s Clues.
Just Play will be the global preschool toy partner for plush, figures,
playsets and role play, Vtech will be the global partner for early
learning toys, and Cardinal will manage games and puzzles. Blue’s
Clues & You!
will be featured at VNCP’s Licensing Expo booth
(#O180), June 4–6, in Las Vegas, NV.

Blue’s Clues & You! is quickly building buzz and
excitement, and we are so proud to reintroduce this iconic show to a new
generation of kids, and also to terrific licensing partners who can
bring these beloved characters to life through product,” said Jennifer
Caveza, Senior Vice President, Toys, Viacom Nickelodeon Consumer
Products. “Blue’s Clues was Nickelodeon’s first ever
billion-dollar consumer products brand, and there’s already a ton of
excitement with retailers for this dynamic new take on the franchise.”

Blue’s Clues & You! will have a new generation of
preschoolers searching for clues with beloved puppy Blue and feature a
new host, Joshua Dela Cruz, and a refreshed signature look. In each
episode, Blue invites viewers to join them on a clue-led adventure to
solve a daily puzzle. With each signature paw print, Blue identifies
clues in her animated world that propel the story and inspires viewers
to interact with the action. Three episodes of the series will debut on
Walmart’s video service, Vudu, prior to its launch on Nickelodeon in
November.

The original Blue’s Clues series launched in September 1996 to
critical praise from educators, parents and preschoolers and ran for six
groundbreaking seasons. Created by Traci Paige Johnson, Todd Kessler and
Angela C. Santomero, Blue’s Clues drew acclaim for its unique
interactivity that helped change the way kids watch television and has
remained one of the most popular preschool shows of all time. The
landmark series also raised the bar in preschool television by exploring
advanced subject matter such as sign language, geography, physics,
emotions and anatomy.

About Viacom Nickelodeon Consumer Products

Viacom Nickelodeon Consumer Products (VNCP) oversees all merchandising
and retail operations for Viacom Inc. (NASDAQ: VIAB, VIA), one of the
world’s leading multimedia entertainment companies and home to such
powerhouse brands as Nickelodeon, MTV, Paramount Network, Paramount
Pictures and Comedy Central. With a diverse portfolio spanning
animation, preschool, youth and adult licenses, VNCP is committed to
providing key partner development and innovative marketing solutions,
ensuring the highest quality product offering across some of the world’s
most powerful TV and entertainment properties, including SpongeBob
SquarePants
, PAW Patrol and Teenage Mutant Ninja Turtles.

Contacts

Viacom Nickelodeon Consumer Products Press:
Clint Hayashi
(212)
846-5991
clint.hayashi@nick.com

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